TEACHING NOTES — THE BAD SAMPLES
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Every fault below is planted on purpose. Use these as your talking
points; each one maps to a fix in the matching good sample.


BAD SHOW BIBLE — 8 planted faults
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1. CONTRADICTORY ADJECTIVES
   "Edgy but relatable, professional but fun, high energy but also laid
   back." Every pair cancels out. The model averages them into generic.
   FIX: pick one lane. "Warm, unhurried, quietly funny. Never the
   loudest person in the room."

2. BACKSTORY NOVEL
   400 words of biography the announcer can never use on air. Shellfish
   allergy, third chair trumpet, the dent in the tailgate. It burns
   context and pulls the model toward storytelling it shouldn't do.
   FIX: three or four light details, flagged as "reference sparingly."

3. NO "NEVER" LIST
   This is the single biggest miss. Nothing is off limits, so
   everything is fair game.
   FIX: banned phrases, banned topics, banned structures.

4. UNACTIONABLE DELIVERY NOTES
   "Don't be boring." "Really sell it." "Keep it tight but don't rush."
   None of that is a measurable instruction.
   FIX: numbers. Energy 6 of 10. Sentences under 14 words.

5. "BE FUNNY" AS A STANDING ORDER
   Produces a joke in every break, including the ones that shouldn't
   have one.
   FIX: describe warmth, not comedy.

6. DATED CONTEST IN THE SHOW BIBLE
   The Summer Splash Giveaway is in the permanent file. It airs in
   February. Show Bibles don't expire — pool items do.
   FIX: anything with a date goes in a Content Pool.

7. "TALK ABOUT WHAT'S GOING ON IN THE WORLD"
   Explicit permission to reference headlines the model can't verify
   and may have no current knowledge of. This is how you get an
   announcer confidently wrong on air.
   FIX: name news, politics, and tragedy as hard exclusions.

8. "DON'T SOUND LIKE AI"
   Instructing a model not to sound like itself does nothing. Sounding
   human is a product of specific constraints, not a request.
   FIX: delete it. The NEVER list does this job.


BAD CONTENT POOL — 7 planted faults
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1. HARD DATES THAT EXPIRE
   "This Friday August 31st." "Christmas Parade this Saturday." Both
   are wrong within a week and stay wrong forever.
   FIX: evergreen phrasing, or a short-lived pool you actually refresh.

2. VERBATIM AD COPY
   The 90-word Riverbend Pool and Spa block with legal boilerplate.
   Pool items are raw material to rephrase, not scripts to read.
   FIX: one complete thought per line.

3. UNSUPPORTABLE SPONSOR CLAIMS
   "Best prices in the state, guaranteed, nobody beats them." The
   station just made a claim it can't back.
   FIX: state only what the copy states.

4. CONTRADICTORY CONTEST RULES
   Thirty minutes to call back, or an hour. 18 to win, or 21. The pool
   argues with itself and the announcer picks at random.
   FIX: one authoritative line per rule.

5. EMPTY ITEMS
   "We play music." "Listen to The River." "theriver985.com" alone.
   Nothing here for the announcer to build a break from.
   FIX: give each line an actual idea.

6. WRONG POOL
   "Coffee is great, isn't it?" is conversational material sitting in
   the station business pool.
   FIX: sort it into the Conversational Pool.

7. THE FOOTBALL PARAGRAPH
   Score history, roster speculation, a playoff prediction. Multi-
   sentence, unverifiable, and stale by kickoff.
   FIX: "The River carries Riverbend High football Friday nights."


BAD CONVERSATIONAL POOL — 7 planted faults
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1. TOO SMALL
   Twelve items. The shuffle bag empties fast and listeners hear the
   same bit twice in a shift.
   FIX: 30 minimum. More is better.

2. OFF-LIMITS TOPICS
   Politics. Fasting and weight loss framed as advice. Both are
   station liability, not personality.
   FIX: if it could start an argument or be taken as advice, cut it.

3. DATED REFERENCES
   Valentine's Day, "the new iPhone came out yesterday," a snow
   forecast. All wrong most of the year.
   FIX: evergreen only.

4. THE FULL STANDUP BIT
   The 80-word grocery store story with a punchline. Too long for a
   break and it lands as a routine, not a thought.
   FIX: one sentence, one idea, no punchline.

5. CONTRADICTS THE SHOW BIBLE
   Brother Wayne and the wedding argument. Personal conflict from the
   backstory leaking into on-air content.
   FIX: keep persona detail in the Show Bible and out of the pool.

6. DAD JOKES AND FILLER
   "Why do they call it a driveway." "Gas prices, huh?" "Coffee. Am I
   right?" Recognizable radio filler with no warmth behind it.
   FIX: observation over gag.

7. STRUCTURAL LINES
   "Anyway, that's enough out of me" is a transition, not content.
   FIX: pool items are topics. Structure comes from the Show Bible.
